The customer desires to break the limitations of the "functional" appearance design, highlight brand identity while ensuring security.
Solutions & Goal
We have conducted quite a lot of innovative designs for ABB I/O station. The unique appearance of the products subverted the conservative appearance features of ABB and created PI of the new product series while maintaining the classic elements of ABB products, continuing the trust and professional modeling identification experience, defining ABB's exclusive visual identification language and standardizing the PI features of ABB products; functionally, the thermovent design improves the overall image aesthetics and ensures better heat dissipation; the convenient one-handed knob pull and plug design effectively improves product installation efficiency and good user experience. The PI of the new product also helps the brand's promotion and advertising.
The design of distinctive product features unifies the new product line PI for the brand and paves the way for the future brand communication and development.
On September 20th, the 2018 Beijing International Design Week Design Expo was officially opened at the Beijing Agricultural Exhibition Center, which was co-sponsored by LKK Innovation Group (hereinafter referred to as “LKK”) and LKKER (LKKER) sharing design platform.
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