Background

XUDUAN, the world's leading machine tool factory, possesses advanced machine tools and processing equipment. Nowadays, faced with the needs of market expansion, how to globally promote its advanced technology to the domestic and foreign markets? How to serialize and unify its products, and upgrade from the identifiability and appearance? LKKER SCM provides a complete set of solutions for XUDUAN.

LKKER SCM developed an enhanced design strategy for its products and corporate brand for XUDUAN's product line. It conducted PI seriation design for the existing presses to create a unified, highly identifiable design with a high degree of brand identification. It also redesigned the corporate logo to fully promote the XUDUAN brand essence from the product to the brand.

Solutions & Goal

1.LKKER SCM rearranged and redesigned the existing series of XUDUAN Group presses and comprehensively improved the products from shell design, identification color design, parts planning and integrated design. The team also integrated the elements of strength, responsibility, belief and trust into the product and achieved a comprehensive optimization in two directions: First, it provided a complete set of solutions for product appearance and color matching. Secondly, it provided different solutions for the series of product logo and brand logo embodied in the product. As a result, the XUDUAN Group's products have been comprehensively upgraded from appearance to brand identification.

2.The brand LOGO is fully updated with more modern and powerful brand essence; the logo used by XUDUAN Group over the years is upgraded under the design of LKKER SCM, which subverts the stereotyped brand visual impression of the machine tool processing enterprises. The new logo design integrates the corporate culture and the extraction of enterprise spirit into the manufacturing of modern heavy industries. LKKER SCM designed a new corporate identification logo for the XUDUAN Group and promoted the brand essence of XUDUAN from the product and brand.

Achievements

As a leading international machine tool processing plant, XUDUAN is no longer satisfied with the OEM model and expects to take advantage of its own technological advantages to promote its products to the market. As an experienced design company, LKKER SCM can accurately position the seriation, branding and comprehensive improvement required for XUDUAN Group products. After the redesign of the brand and products, all the product series of XUDUAN Group now have a unified logo. Coupled with the modern industrial brand LOGO, XUDUAN machine tool is ready to welcome its industrialized future market with more updated, complete and unified image.

Latest

September 2018

LKK LKKER 2018 Xspecies Design Exhibition Kicked Off Beijing International Design Week

On September 20th, the 2018 Beijing International Design Week Design Expo was officially opened at the Beijing Agricultural Exhibition Center, which was co-sponsored by LKK Innovation Group (hereinafter referred to as “LKK”) and LKKER (LKKER) sharing design platform.

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