Following a lengthy research and development process, Segway recently formally added personal robotics to its business lines, thereby expanding its business to include two major categories: Segway PT (Personal Transportation) and Segway Robotics. To maintain the leading edge of the brand, they optimized the brand identification visual and enhanced the brand name recognition and affinity. With Segway continuing to innovate, this merely marks the initial step of a long journey filled with great opportunities and challenges.
Segway
Following a lengthy research and development process, Segway recently formally added personal robotics to its business lines, thereby expanding its business to include two major categories: Segway PT (Personal Transportation) and Segway Robotics. To maintain the leading edge of the brand, they optimized the brand identification visual and enhanced the brand name recognition and affinity. With Segway continuing to innovate, this merely marks the initial step of a long journey filled with great opportunities and challenges.
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