LKK Design has officially entered the field of AI design

2023年5月30日，由洛可可设计集团联合主办的以“品类突破 AI突破”为主题的第五届想象力大会在上海成功举办。从刻画符号到甲骨文，从农耕到现代，从蒙昧到文明，人类从未停止前进的脚步。作为一家建立了中国领先数字化设计平台、拥有4W+平台设计师资源的创新设计企业，当大多数人还在思考AI能给我们带来什么，对其指数级迭代速度可能带来的行业替代感到恐慌时，洛可可已深度布局AI设计领域，进入2.0时代，通过AI探索设计新商业价值并实现商业应用。在本次大会上，洛可可创新设计集团总裁李逸超为大家讲述了洛可可与AI设计“45天”的故事。

布局AI商业化才是技术真正价值

过去几年，洛可可设计注重数字化平台建设，得到了行业和客户的一致认可。

2023年3月，ChatGPT 4.0、Midjourney V5相继发布，意味着AI技术新时代到来；同年4月，洛可可开启AI驱动智能设计商业化2.0时代。

李毅超表示，“我们AI设计的核心不是去追逐某一项技术或者某个风口，技术是可以学的，但有一点我们必须遵守，一定要让它商用，但商用才会真正推动技术走向正确的道路，这就是我们在数据和AI层面一直坚持的研究。”

 人工智能超越过去，成就未来

在时代发展的洪流下，人工智能在提供便利的同时，也在改变设计行业的发展。对于如何应用人工智能工具，将想象力转化为商业环境中的生产力，更好地赋能客户，李逸超分享了洛可可拥抱人工智能的45天里发生的两个真实的商业案例：

洛可可设计旗下AI爆品研发中心与哈尔滨工业大学“极端环境营养与防护研究所”合作，以前沿生物科技配方为切入点，打造国产美妆品牌“岫岩舍”。

该研究院是一家专门从事高原、冰川、极热天气下的军人士兵、从飞船返回的航天员等各类极端环境下皮肤管理与保养的科研机构。过去只是军用，今天他们开放技术，与洛可可设计一起打造平民品牌。经过一年多的产品研发、渠道筹备等工作，在产品上市在即时，由于写实拍摄难以还原前沿科技原料的萃取环境，直接在高原、冰川等极端环境下拍摄成本过高，导致最终画面效果不尽人意。团队不得不尝试AI设计，AI用梦幻雪屋完美表达了团队想要呈现的“硬朗之美”，一束光表达了前沿科技的力量。这种浪漫、直接的讲述，被年轻用户定义为“过目难忘”。

无独有偶，近日洛可可设计接到一位外贸客户的急需——设计一款阿拉伯文锅具，但公司现有的项目团队并没有阿拉伯文化所属行业直接对应的案例经验，多年的专业需要设计师深刻理解用户需求、市场环境、文化渊源等，因此团队在查阅了大量资料后给出了设计方案，但并未得到中东买家的认可。

 "You can't create something you don't know." Realizing this, the team began to shift direction and try again to use AI for design upgrades. The designer used years of professional and project experience to repeatedly ask questions and discuss details of AI, and got the answer - Middle East pots are used in social scenes in Middle Eastern countries and are carriers for expressing value for the owner. On this basis, the designer "feeded" a large number of materials containing Middle Eastern elements of AI, and with the power of AI technology, one designer efficiently delivered hundreds of solutions in just 2 days, quickly and ruthlessly solved customer demands, and even exceeded customer expectations to complete the delivery of solutions.
Li Yichao said, "Today we can see that the original AI-assisted designers can actually cross many boundaries of our cognition to gain insight into cross-border, cross-regional and cross-cultural user needs. Today AI brings new possibilities to products and marketing, because it has done more and more to understand you, no longer relying on big items to fight the world, it has become faster and faster, better and better, and more and more. ”

AI Breakthrough We will eventually dance with the times

" I understand that this is the 2.0 era of AI. We need to understand it, learn it, apply it, of course, many people always maintain a state, first look down, can't learn, and finally can't catch up, this is our real state. "The content generated by AI needs to be integrated with production to improve the productivity of individuals or enterprises to be more meaningful. At a time when AI has become a general trend, to better use AI to empower design, designers' creative habits will also change. In the past, it took a week or even weeks to complete a project, from research, storm, rendering to completion, through a long creative process. Now designers use AI to create in only two steps: training the Lora model + Prompt, streamlining the creative process and improving efficiency. With successful marketing cases, a large number of online and offline designers have begun to test through LKK's AI Professional Edition tools at an astonishing speed. At a time when AI continues to cause panic and anxiety among designers, a large number of designers have changed their mentality, constantly explored and tried, and used AI to make more "surprise" designs. He has accumulated experience in many industries such as  customer electronics Product, home appliances, and personal care, and tried more professional industrial product design, and even clothing design that has never been involved since the establishment of LKK Design Group. Designers use their wisdom and experience to achieve second-level drawing with the help of AI, and complete more and more project deliveries quickly and efficiently. Not only that, LKK Design also launched the "fast packaging" AI design product service of "high-end sense design, massive design, and three-day solution", which attracted a large number of enterprises and customers to cooperate after promotion.

(Some AI design works showcase)

The best way to be part of an era is to recognize it, accept it, and dance with it. As Li Yichao said, "It is not technology that breaks the game and creates people, and everyone who is willing to express good ideas to people and pursue excellence." ”

Whether it is digital platform or AI intelligent design, LKK Design has been promoting the diversified collaboration and iteration of the design industry, optimizing the design ecology, improving the quality of innovation, achieving stronger resource integration and commercial value, empowering more and more enterprises with design power, and constantly exploring more possibilities of design. In the future, LKK Design will introduce AI design into more industries to help more enterprises ride the tide under the general trend of generative AI and digital transformation.

时代的发展依靠想象力，它超越时间，不断挑战自然对生存的限制；它超越困境，将原本以为的认知终点变成起点；它超越维度，给这个多元的时代带来无限的遐想。而我们，连接着时代发展的脉搏，将在时代发展的浪潮中不断探索。

最后，李毅超说，“也许我们今天的想象力已经不足以展望未来，但我们想想我们还能做些什么？其实此刻大家最应该做的事情，就是不要让你的对手先选择我们。希望在AI时代，每个人都能活出最有想象力的生活。”