LKK Design Ushers in a New Chapter in Shenzhen: Driving Strategic Growth Through Product Design

Shenzhen, March 12, 2024 - As a leader in product design in China, lkk Design held a grand event in Shenzhen for the grand opening of its upgraded Shenzhen office. "LKK Design Shenzhen Relocation Unveiling Ceremony" was successfully held on the 10th floor of Shenye Shangcheng. The event brings together industry experts, business leaders and innovators to discuss how "product design" is driving market growth. The upgrade of LKK Design's Shenzhen office also marks its strategic deepening in South China.

[caption id="" align="alignnone" width="1026"] Jia Wei, founder, and core team members[/caption]

LKK Design Grand Relocation Ceremony: A Strategic Leap Forward

Since its founding in 2004, LKK Design has championed design-driven commercial value creation. The relocation underscores its commitment to align with Shenzhen's industrial transformation and promote collaborative innovation.

At the ribbon-cutting ceremony, Jia Wei, founder of LKK Design, and core team members such as partners James Deng, Xu Wei and Zhang Jianhui attended. "Shenzhen is a centre for technology and innovation. With this new office, LKK Design will deepen its roots in South China, enabling companies to pioneer product design and contribute to a thriving market ecosystem."

[caption id="attachment_13975" align="alignnone" width="1920"] 55° Cup[/caption]

Product Design: Decoding Sustainable Growth Strategies

Amid fading traffic dividends and slowing market expansion, how can businesses leverage product design to break through? The summit featured six industry experts dissecting actionable growth methodologies.

Jia Wei looks back on LKK Design's 20-year journey, from a humble studio to a national innovation center. Emphasis on persistence and long-term value creation. He stressed that the 55° Cup (2014) was a watershed: "Its success was not due to technological upgrades, but to the discovery of an unmet need - 'instant cooling' - and the definition of a new market need through product design." The real growth is in reinventing the market, not incremental product improvements."

Looking ahead, Jia Wei unveiled a "one centimeter wide, one kilometer deep" strategy, advocating for hyper-focused vertical expertise to build unassailable competitive advantages through product design. He also shared personal insights on art-based mental wellness practices, bridging commercial innovation with human-centric values.

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New Space, New Momentum: Syncing with the Future

LKK Design’s Shenzhen office embodies "openness, collaboration, and inspiration," blending smart workspaces with immersive creative zones to foster cross-industry synergy. This hub will accelerate resource integration across the Greater Bay Area, offering end-to-end services from product designand branding to supply chain execution.

As the event concluded, LKK Design called on innovators to embrace product design as a pathway to blue-ocean markets. In an era of product innovation, the company reiterates its mission to drive sustainable long-term growth through design excellence.

About LKK Design
LKK Design was founded in 2004. Provide one-stop product design services for customers in IOT, new energy, medical health and other fields. LKK Design has over 5,000 industry-leading products and more than 500 international awards (including Red Dot and iF).

The Future is Here. Design Never Stops.
With the relocation as a new starting point, LKK Design will continue to focus on product design and create good products for customers.